Analyzing that information retailers can adjust store layouts for more efficient customer visits.
In a smart store, mall traffic can be analyzed across several zones to understand the entire shopping journey. These devices can be detected even without being connected to a specific Access Point, enabling the detection of any smartphone, laptop or hands-free car kit device which comes into the coverage area of Meshlium. With the latest improvements, WiFi real-time scanning has increased in 11%.
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Meshlium Scanner allows the detection of iPhone and Android devices and in general any device which works with WiFi or Bluetooth interfaces. The improvement of the store experience has a direct impact on customer service and therefore on the increase in the average ticket, one of the most important KPIs in commerce. Meshlium Scanner is able to know in real-time the position of the clients inside the store and sends this information to Opportunity which understands the customers’ behaviour, the path that the customer makes within and the time of global stay both in the complete market and in the different sections. The main objective is turning the data gathered into valuable and actionable information for the business through the Artificial Intelligence. With this in mind, GoToDigital, a computational design agency, has developed Opportunity, an IoT platform already integrated with Libelium IoT Devices such as Meshlium Scanner.
The profitability of tracking customers in the store Additionally, IoT tools make it possible to know customers better than ever before and provide information to tailor offerings accordingly. Revenue growth, cost reductions and business process optimizations are the most important benefits that IoT offers to the retail market. Around 70% of retailers believe IoT will significantly impact how they do business in the future. The annual digital value that the IoT technology creates across the global retail sector is worth almost 3 trillion $US.
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